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02/9/2012
 
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Information on aging and Medias

VIDEO : Pepsi targets Boomers et younger generations
Pepsi targets Boomers and Younger generation with one single advertisement with a Bob Dylan song

CHRONICLE : Are Americans Falling Out of Love with Their Televisions?
Clear majorities in polls conducted since 1973 have said that their TV set is something they couldn't do without.

INTERNET - MOBILE : Financial Sites Popular Among Older European Mobile Web Users
comScore data reveal how age and gender impact mobile web destinations and device choices, and how advertisers can benefit

INTERNET : Older generations use the internet as a tool for research, shopping and banking
Older generations use the internet less for socializing and entertainment and more as a tool for information searches, emailing, and buying products...

CHRONICLE : Facebook says its fastest-growing demo is 55-plus
As of January, more than 50% of Facebook users and 44% of MySpace users in the U.S. were over 35 years old

MEDIA : ActiveOver50 Launches Online, Free Magazine Aimed at Baby Boomers and Older Adults
ActiveOver50, a San Francisco Bay Area magazine for baby boomers and older adults, announces an online version with community information and resources, current events/announcements, archives, banner advertising and useful articles on health, money and housing

INTERNET : For Forty-Something Women, Web Life is Close to Home
SheSpeaks Reveals Women 40-49 are Online in a More Purposeful Way than Younger Peers

MEDIA : AgeInPlace Helps Baby Boomers & Older Americans Plan Home Modifications
AgeInPlace.com announces the launch of a free Personalized Aging...

MEDIA : Seniors World Chronicle : Internet daily for elders
Seniors World Chronicle, an internet daily digest, is exclusively designed for the needs of senior citizens worldwide.

MEDIAS : Google's product targets baby boomers
Google on Monday launched Google Health, a long-anticipated medical records service letting US users store and manage their healthcare information online.

MEDIAS : AmericanLife TV Network Announces Strategic Partnership With Web-Based Social Network Leader, BOOMj.com
AmericanLife TV Network(SM) (www.americanlifetv.com), the cable network devoted to the Baby Boomer generation, announced today a strategic cross-promotion partnership with BOOMj, Inc.

MEDIA : Boomer Dating TV™ Launches Live Beta
Boomer Dating TV announced the “live beta” launch of Arizona Boomer Dating TV and Florida Boomer Dating TV online dating sites

MEDIAS : Older Americans spend time with the television
On an average day, most Americans ages 65 and older spent at least half of their leisure time watching television.

INTERNET : The rise of the Silver Surfer in Ireland
Recent iReach research of Online User demographics in Ireland highlighted a significant trend

MEDIA : Boomers, tell your story before it’s too late, New Zealand
Boomoirs.com is a new website aiming to provide snapshots of baby boomers’ lives through personal recollections and photographs.

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