Mitsubishi lance 'i' minicar pour cibler les Baby boomers+
Mitsubishi Motors Corporation today launched the new "i" minicar model at Mitsubishi dealerships throughout Japan. Using a newly developed platform with an original rear-midship layout that mounts the engine forward of the rear axle line, the new "i" series includes 2WD and 4WD models with prices ranging from ￥1,281,000 to ￥1,617,000. Ushering in a new age for the minicar, "i" was developed as an innovative Premium Small Car that successfully overcomes the tradeoffs traditionally associated with the category: design and comfortable interior space; comfortable interior space and impact safety. Mitsubishi Motors has overcome these challenges by developing a new and innovative rear-midship layout that mounts the engine forward of the rear axle line and spawns three new "innovations" within the category's dimensional constraints: futuristic and uptown styling; agile handling and a comfortable ride; and, excellent multidirectional impact safety.Powered by a new lightweight and compact 3-cylinder MIVEC*1 turbocharged engine that uses an aluminum cylinder block, "i" earns a 3-star rating for emission levels that are 50% lower than required by Japanese 2005 Emission Regulations and returns fuel consumption that meets Japanese 2010 fuel economy requirements."i" also offers a comfortable interior environment. "i"applies Oeko-Tex Standard 100 certified seat fabric, a first among Japanese automakers. Improvement of materials, design and manufacturing processes for interior trim and parts and the use of an deodorant rooflining have reduced volatile organic compounds (VOC) to a level that meets JAMA's voluntary guidelines to reduce cabin VOC concentration levels 15 months before it's the guidelines' introduction.
- New rear-midship layout platform:
- The new rear-midship platform mounts the engine just forward of the rear axle line. A long wheelbase of 2550 mm, a figure that is on par with the level of a compact car, and a better front/rear weight distribution underpin superior key performance parameters complemented by agile handling, high drivability, a comfortable ride, and stable braking. Providing an effective front crumple zone, the rear-midship layout also realizes a happy marriage between roomier interior space and improved impact safety. And all this wrapped in boldly original styling.
I . " i " : major product features1. Design
- Exterior
- Taking its cue from the distinctive one-motion silhouette keynote that capitalizes fully on the rear-midship layout, the design uses the large tires-at-a-corner styling to project apowerful and stable stance. The styling team has crafted lines that work in concert with the front and rear lamps and other geometric elements to project an image that is both intellectual and amiable. "i" is offered in a range of eight body colors that include two new chic and modern choices developed specially for the model: Ginger Brown Metallic and Ash Gray Metallic. Pearl White will also be available in March for a ninth color.
Interior
- Benefiting from the large windshield and from the generous living space stemming from the longer wheelbase, the interior enjoys a bright and airy feel. Extensive use is made of soft shapes and surfaces to engender a comforting and reassuring sense of being swaddled within a protective cocoon. Delicate detailing in the driver's instrumentation and center panel gives visual accent to the interior's fun to look at and great to use qualities. M and G trim levels offer a choice of red or dark gray accent coloring in such parts as seats, allowing the owner to coordinate interior and exterior colors to his or her individual preference.
Interior comfort
- With no engine at the front which allows the front wheels to be placed as far forward as possible, the rear-midship layout realizes a wheelbase of 2550 mm
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