Survey Shows Boomers Ready to Leap Into Smartphone
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A new study conducted
by Consumer Cellular, the exclusive wireless provider for AARP members, and industry
thought-leader Bob Chapin of Flying Coyotes, a leading telecommunications research
firm, reports that Boomer adoption of feature-rich mobile devices continues to
increase as those 50-plus look for ways to better connect with friends and family.
The survey, completed by 2,037 U.S cellphone users ages 40-plus,
focused on their interest in and opinions of smartphones and how they do or
would use them to enhance their lifestyles.
Of those who responded, 60 percent of non-smartphone users say
they are considering or plan to buy a smartphone, while 87 percent of current
smartphone owners report they are likely or extremely likely to purchase another
smartphone. The Android operating system is the leader among current smartphone
owners, with 28 percent, followed by Apple at 19 percent and BlackBerry at 15
percent.
Boomer respondents reported a desire to own a smartphone that
will enhance their daily lives. Some of the results include:
Sixty-seven percent are active on Facebook and desire a smartphone
that offers easy access to the Web for social networking purposes.
Those surveyed who intend to buy a smartphone say primary uses include e-mail,
location-based services, games, and photography.
As a cost-conscious demographic, 60 percent would download financial applications,
travel discounts and other coupons.
“Consumer Cellular continues to expand its services and products to better
meet the needs of its target, Boomer demographic,” said John Marick, CEO
of Consumer Cellular. “This research proves the 50-plus marketplace is
technologically savvy and desires a smartphone that will match their active
lifestyles. Armed with this research, we plan to offer an Android device later
this month.”
The survey was conducted by Flying Coyotes from March 18-28,
2011, with a ± 2.4 percent margin of error. It was conducted via e-mail
throughout the U.S.
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